Launch program · United States
Founders Edition
10 units. 10 locations. One dealer per zone.
Request the private briefThe luxury pontoon boats brand
A new category on the water
Velar Boats reinterprets the pontoon boat through minimalism and quiet luxury: the essential, noble materials and social life on the water. Not simply a boat, but a statement. For our United States launch we are not opening a conventional dealer network: we are selecting a single dealer per zone.
Allocation by zone
Ten destinations, ten dealers
Each Founders Edition unit is allocated to a single location and a single dealer. We have chosen the destinations where luxury, boating culture and lifestyle meet.
- 01
Miami
Florida
- 02
The Hamptons
New York
- 03
Fort Lauderdale
Florida
- 04
Lake of the Ozarks
Missouri
- 05
Chicago
Lake Michigan · Illinois
- 06
Lake Tahoe
California · Nevada
- 07
Lake Austin
Texas
- 08
Lake Travis
Texas
- 09
Naples
Florida
- 10
Lake Geneva
Wisconsin
The allocation process is underway
For our partners
What it means to be a Founder
- I
Exclusive presence
Sole representation of Velar Boats in your zone. No competing dealer of the brand beside you.
- II
First in a new category
Early positioning in the premium pontoon segment, ahead of the rest of the market.
- III
A direct relationship with the brand
Direct contact with the design and engineering team, with no intermediaries.
- IV
Launch terms
Preferred terms reserved exclusively for the ten Founders Edition partners.
- V
A numbered unit
Each Founders Edition boat carries its own limited serial number, from 1 to 10, and is personalized through the Atelier program.
- VI
Delivery priority
Early access to production and priority on the first deliveries.
Who we are looking for
For boat dealers only
Founders Edition is open exclusively to boat dealers. It is not intended for charter companies, marinas or hotels. We prioritize dealers who understand positioning, the client experience and the long-term value of a brand.
Established boat dealership
A boat dealer with a proven track record and a respected clientele in its zone.
Premium pontoon specialist
Experience in the upper pontoon segment and with discerning clients.
Showroom, sea trials and after-sales
Facilities to show the boat, offer sea trials and provide service.
Digital presence and attentive client care
A client experience that matches the brand, on and off the water.
How it works
Four steps
- Step 1
Application
You share your location and a brief overview of your dealership.
- Step 2
Private brief
We send you the confidential launch brief: vision, product, timing and terms.
- Step 3
Private introduction
A meeting with our team, including a private visual preview of the S320 upon request.
- Step 4
Allocation
We confirm your location and your numbered Founders Edition unit.
Private invitation
Request the private brief
The allocation process is already underway, and the first dealers will be confirmed in the coming weeks. If your dealership is a fit, tell us where you operate and which brands you carry.
Private visual preview available upon request.